ESTA

ESTA - #taffspotlight

Since 2001, ESTA has been working with the Singapore National Olympics Council (SNOC) designing the formal wear for athletes and officials at SEA Games, ASEAN Games, Commonwealth Games and Olympics.

Ties designed by ESTA
Ties designed by ESTA

In 2015, ESTA was tasked to create a new modern look of the jacket giving it a slimmer and smarter cut. A label with a cheeky caption above the pocket was also included: “Kiss medal. Bite medal. Place medal here.” This year, they redesigned the ties and scarves for athletes, incorporating unprecedented phrase referring to the specific game, “I made it to Rio 2016”.

Designing the new jackets
Designing the new jackets

The changes to the formal wear design moved away from the conventional, stiff-looking uniforms, giving the athletes a sense of empowerment as they go forth to do Singapore proud at the games.

The team at ESTA
The team at ESTA

The team behind ESTA work closely with one another to ensure smooth delivery of their client’s uniforms.

The sales team is responsible for understanding the client’s uniform requirements and how they want their corporate identity to be portrayed. The sales team gathers enough information to prepare a design brief for ESTA’s design team.

ESTA’s Product Design & Development (PDD) team work closely under the supervision and guidance of founder and Creative Director, Esther Tay. The design team plays a pivotal role in pitching for projects as it helps their client to visualise the design of their new uniforms. The PDD team develops design concepts and fabric proposals for the sales team to propose to the client.

After the PDD team compiles a manual containing important information regarding style, fabrication, accessories, supplier, etc., the project is handed over to ESTA’s merchandiser. The merchandiser then takes over the project for bulk production, and is in charge of sizing the wearers, placing orders for fabrics and garments, supervising factory progress and shipment. Any alteration requests after bulk delivery will also be serviced by the project merchandiser.

Finally ESTA’s logistics team ensures that the uniforms are delivered to their client on time, along with monitoring the inventory of all their clients.

To know more about ESTA and their extensive list of clients, visit their website www.r2w.com.sg.

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