Having been surrounded by fashionistas and creative people for the longest time, Addie Low found himself being naturally drawn to the fashion industry when he established NOW Model Management in 2011. Addie initially started scouting for local models and talents and groomed them with passion and interest. Within a short period of time, he was able to get a stable amount of local male models under his wings which he then proposed to Men’s Fashion Week 2012 (MFW2012) show producer, Daniel Boey who confirmed 4 of his models to walk alongside with International male models.
Addie Low established NOW Model Management as he reminisced the 80’s where local models were dominating local magazines from cover spreads to inside pages. He personally trained his models and encouraged them to sell their unique Asian face by being confident, staying humble and being willing to learn along the way.
“With Singapore being recognized as a fashion hub, it is always good to support our local scene to boost the recognition, creativity and appreciation in this industry.” – Addie Low
The models in the Singapore Fashion Awards campaign are from NOW Model Management. For more information on NOW Model Management, visit theit website at www.nowmodelmgmt.com.