August Society

August Society - #taffspotlight

Do you know that Europeans take a break from work throughout the month of August to relax and have fun?

I do not know about you but when I came to know of it, I could not help feeling a (little) green with envy.

Thankfully, Toni Chan, the founder of August Society helps us live out a bit of our dream through her beautifully crafted swimsuits that embodies this joie de vivre spirit, making each wearer’s holiday an unforgettable experience to savour and reminisce for endless times.

Born in Hong Kong, raised in Canada, educated in Europe and now living in Singapore, Toni can be said to be a true blue cosmopolitan woman embracing the multi facet cultures within her. It is with this unique upbringing topped with her love for beaches that led to the birth of August Society.

Being an avid traveller, Toni has countless stories and inspirations that she translates into her creations. Each piece is a chapter in itself containing the different memories she wished to share. Handmade with love, she creates all of the prints and selects every aspect of every suit. Her wish is that the wearer will enjoy the pieces as much as she enjoyed creating them and wearing them while living his/her own August stories.

Her latest collection, Wild Island is all about exotic blooms and foliage in colourful bold prints.  In this new line, Toni extends her adventurous spirit by exploring beach wears and one-piece shapes. This is a life saviour for all especially Asians like us who may be a bit conservative in nature. Now, we can not only remain comfortable in our own skin but still feel sexy at the same time. Furthermore, Bikini separates and rash guards are also sold separately to allow each woman to create her perfect fit.

Wild Island by August Society

Living in a country next to the equator often means that we are constantly exposed to harsh Ultra Violet rays and strong sunlight everyday which, to be honest often deters me (and probably many of us) from heading to the beach. The Wild Island collection uses top-quality fabric by Italian manufacturer Carvico containing Xtra-Life Lycra which not only helps retain the shape of the swimwear but is ultra-chlorine resistant, sun creams and oil resistant and has excellent UV protection. Now, we do not need to worry about ‘sun’ bathing in our tropical fantasy and achieving that perfect sun tan we always wanted (and not a sun ‘burn’ if you know what I am talking about).

Swimwear by August Society

And if that unique point is not attractive enough, you will be blown away by this fact. The entire collection is made from recycled polyamide which is recycled waste plastic melted down to create new fibres which in turn is woven into new fabric. To Toni, protecting Mother Earth has slowly become a part of who she is and hence her brand as she recognized how much waste was hurting the planet.

Wild Island is now available in stores both across Singapore and Indonesia as well as online. In the meantime, do not hesitate to pick up a beach vacation packing guide that Toni has crafted with love for all of you and you will be all ready for your next dream summer (August) holiday.

Join the jet set journey with Toni at:
IG: @august_society

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